Episode 20 Paige Wiese

🎙️ Episode 20 is live! This time we sit down with Paige Wiese, founder of Tree Ring Digital, to unpack how digital assets are reshaping M&A and what business owners need to know to protect—and maximize—their value.

If you’re preparing your business for an exit, this episode is packed with actionable insights on the critical—but often overlooked—role of digital profiles, social presence, and technical assets in modern deal-making.

What do we cover?

1. Digital hygiene is deal hygiene. Ownership of domains, social profiles, and analytics isn’t optional—it’s critical for a smooth transfer and maintaining long-term growth.

2. Value lost (or gained) in digital assets. From Google reviews to AI-driven visibility, Paige shares examples where digital mismanagement cost deals hundreds of thousands—or where proactive management unlocked premium valuations.

3. Founder dependence vs. company independence. How to position your business so it runs seamlessly without you, preserving relational and digital equity through a sale.

4. The rise of AI and M&A. Learn how AI is changing valuation considerations and why foundations like SEO and structured digital assets are more important than ever.

🎧 Tune in to get a complete playbook on preparing your digital assets for M&A, avoiding valuation pitfalls, and maximizing your exit potential.