I learned that gaps were more telling than facts,
and it snowballed from there...
Meet Edgar
Edgar Baum, CEO Avasta Incorporated
Edgar Baum is Founder and CEO of Avasta Inc. ("The Profitable Growth Company"), a strategic consulting firm operating at the intersection of market and growth intelligence, strategic valuation, and due diligence. He co-authored ISO Brand Evaluation Standards and the ANSI Intellectual Capital in the Boardroom standard, and teaches the Finance of Brand Management at the University of Toronto.
His work spans strategic valuation, growth intelligence, M&A advisory, and intellectual property policy across Fortune 500 companies and private equity firms on four continents. He hosts the Raise & Exit Podcast and serves on the board of the LES Silicon Valley Chapter.
That instinct—that gaps reveal more than facts—became a methodology. Over twenty years of applying mathematics most business people never encounter: his synthesis of set theory, group theory, category theory, etc. Not statistics. Not heuristics. A precision that reliably eliminates ~80% of false signals before the first execution dollar is spent. Over the past six years, this work has become enshrined in the standards he helped write and the clients who keep coming back.
Avasta
Avasta Inc. — The Profitable Growth Company
Know where you can win. Know what it's worth. Know before you execute.
Winnable Addressable Market (WAM)—identifying where you can actually win, not just where the market exists
Portfolio companies from half the 10 largest PE firms
Numerous Fortune 500 companies
Numerous high-growth, founder-led companies
Raise & Exit Podcast
Real insights from real deals before you need them. Candid interviews with exited founders, VCs, PE leaders, and family offices on what it takes to secure capital or exit on your terms.
- 30+ episodes
- 2-3 guest episodes weekly + bi-weekly retrospectives
The Avasta Difference
Mathematical Methodology: Using math in novel ways. Most consultants use statistics. This work uses the mathematics of structure and constraint—what must emerge, what can't coexist.
Profitable Execution Lens: Every analysis runs through one filter: can this be executed profitably? Growth without profitability isn't growth.
Standards-Informed: The same frameworks Edgar helped write into international standards inform every client engagement.
Standards & Teaching
Standards: Co-author, ISO Brand Evaluation. Vice Chair, ANSI Intellectual Capital in the Boardroom.
Teaching: Finance of Brand Management, University of Toronto.
Expert Witness: Commercial implications on brand and other intellectual property valuation and impairment disputes.
